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Global Gambling Industry Unites Behind Ukraine

Alexander Liam

Gambling and software companies worldwide have united throughout the last five months to support their Ukrainian colleagues and industry partners in the context of the Russian full-scale military invasion of their neighbor’s territory.

Since the invasion began on February 24, the photos and videos from Ukraine have been nothing short of horrific. They inspired millions of people all over the world to stand in serried ranks with Ukrainians against the aggression of Putin’s Russia.

Karolina Pelc, CEO of BeyondPlay, announced via her LinkedIn the fundraiser organized by her and other industry members under the slogan ‘Gaming Industry supporting Ukraine relief.’

Softswiss founder Ivan Montik is also among those who disapprove of the Russian war in Ukraine in the strongest possible terms. First of all, in terms of the conflict, Montik cares about people and different ways of helping the injured party. Ivan sees that invasion as “the war against humanity” and supports all the movements and initiatives focused on helping Ukraine.

CEO and founder of SBC Rasmus Sojmark, one of the participants of the ‘Gaming Industry supporting Ukraine relief’ fundraising campaign, stated that the Ukrainians are an inalienable part of the world gaming industry family that feels responsible for assisting Ukraine and its people.

Ukraine is one of the major participants in the European gaming business, not just in its market but also as a supplier to the gaming industry abroad. On July 14, 2020, the nation legalized gambling following a period of banning that began in 2009. The company, well-known as Parimatch, was founded in Kyiv and became one of the first businesses to receive a license in the nation once the market reopened. According to the company’s LinkedIn statement, their team is still active in most regions of Ukraine and Kyiv as well. Some of the employees now serve, some help to fight against disinformation on Telegram, the others have become journalists and translators for foreign media and some are working as volunteers and helping war-stricken with food, shelter, resettlement and logistics. 

The world’s most famous online poker cardroom PokerStars also sticks up for Ukraine and suspends all its services in Russia.

Rasmus Sojmark, CEO and Founder of SBC and Sport Global Group, has set up a GoFundMe page to support Ukraine and its people. 

CEO and co-founder at GeoComply, Anna Sainsbury, posted via LinkedIn that supporting and protecting colleagues in Ukraine is the company’s number one priority.

Thousands of European companies related to the gaming industry offer transport and accommodations to Ukrainian refugees, donate money and production assets and lend assistance in many other ways for the betterment of Ukraine.